Christmas at Visit Knoxville

Christmas is an important time at Visit Knoxville. They sponsor several community events, the biggest being the Elf on the Shelf community scavenger hunt. Another important aspect of Christmas for them is promoting their gift shop. Christmas brings in new customers and lots of sales. The gift shop offers custom baskets that make great gifts, and Visit Knoxville make it a priority to promote these during the holiday season. As the marketing intern I was tasked with making two short from videos highlighting both of these important things.

For the Elf on the Shelf video, I wanted it to be fun and exciting, while also being informative. I made the video like a scavenger hunt itself so that viewers could see what it would be like to do the scavenger hunt themselves. This video was time consuming to make because it required me to go look for all of the different elves myself in order to get photo and video content. However, it was so rewarding to go out into the community, see the small businesses, and meet the shop owners. Visit Knoxville has a large presence in the community and I was grateful to be able to represent them.

The video I made for to highlight the gift basket needed to raise awareness about the gift shop and generate sales leads. To do this, I chose items in the store that would make good Christmas gifts. I highlighted each one and showed a variety of things that would appeal to different types of customers. At the end of the video I explained how customers could also take advantage of the gift wrapping and customer baskets on the website. This was a great opportunity to practice highlighting specific items to appeal to a customer group in order to drive website traffic.