Groovy Day in Knoxville

This project was part of my work as the Fall 2023 marketing intern with Visit Knoxville. The goal of this project was to create a fun and interesting idea that could be used as a blog post, instagram post, and TikTok. With the guidance of my internship coordinator, Kristen Combs, I chose to explore and showcase "groovy" places in Knoxville. This idea stays in brand with Knoxville's "nature-loving-adventure-seeking-artsy-kinda-town" slogan.

This project allowed me to meet community members, explore different businesses, and practice my photography skills. Additionally, I was able to practice using Capcut to edit short form video. This idea started as just a short list of unique businesses that eventually turned into a curated piece of writing to showcase the artsy side of Knoxville. A challenge during this process was using CMS system Simpleview to create the actual blog post. I had never used this platform before but was able to learn how to structure, upload, and optimize a blog post for a website. I also learned the importance of being able to use the same content across different platforms. Out of this one idea we were able to create a blog post, email, Instagram Reel, and TikTok.